Data Driven Decisions for Business | My Assignment Tutor

MSc ManagementData Driven Decisions for BusinessCoursework Assessment BriefSubmission mode: Turnitin online access1. General Assessment Guidance Your summative assessment for this module is made up of this 2500-word submission, which accounts for 100% of your final module mark. A total of 100 marks are available for this module assessment and you are required to achieve minimum 50% to pass this module. The deadline for submission is shown on the submission link. Please note late submissions will not be marked. You are required to submit all elements of your assessment in one Word document, via The Hub Assessment area. Only submissions made via the specified mode will be accepted and hardcopies or any other digital form of submissions (such as via email or pen drive etc.) will not beaccepted. For coursework, the submission word limit is 2500 words, excluding your list of references. You must comply with the word count guidelines. You may submit LESS than 2500 words but notmore. Word Count guidelines can be found on the assessments tab of your module. Do not put your name or contact details anywhere on your submission. You should only putyour student registration number (SRN) which will ensure your submission is recognised in themarking process. You are required to use only Harvard Referencing System in your submission. Any content whichis already published by other author(s) and is not referenced will be considered as a case ofplagiarism. You can find further information on Harvard Referencing in the online library on The Hub (Foundin Help&Support) BPP University has a strict policy regarding authenticity of assessments. In proven instances ofplagiarism or collusion, severe punishment will be imposed on offenders. You are advised toread the rules and regulations regarding plagiarism and collusion in the GARs and MOPP whichare available on The Hub in the Academic registry section (Found via Help&Support). You should include a completed copy of the Assignment Cover sheet. Any submission withoutthis completed Assignment Cover sheet may be considered invalid and not marked.2. Assessment Brief2.1. ScenarioYou have recently been employed as a data analyst in a consultancy called Wood From theTrees (WFTT). The consultancy was established 10 years ago and specialises in helpingcompanies that don’t have the skills to analyse data to support business decisions. WFTThave successfully established a strong reputation and they are now working withinternationally recognised brands.As WFFTs expands they continue to bring in new employee’s. The recruitment strategy is toemploy less experienced people and give them the support and development they need tosucceed in the company. They like recruits to have a broad management experience and notbe specialist analysts because they offer more commercially viable recommendations.As part of the approach to introducing you to how the company works WFFT have asked youto complete a number of initial tasks to ensure that you have a grounded knowledge andunderstanding of the company. This is your opportunity to demonstrate your capability andgive them the confidence to let you run your own project in the future. The responses torequests detailed below should be included in a summary Word report that you save andsubmit in a PDF file.2.2. SummativeYour line manager is happy with your performance and because you have familiarity withthe Bangles data she has asked you to lead the next stage of the project. Bangles invested ina marketing campaign in the UK in month 5 2020.The business question that Bangles are trying to address are: Did the marketing campaign have a positive impact on sales performance in the UK?A new dataset is available to you (see separate file)You have been asked to complete a report for the client. This should be written in Word andthen saved as a PDF and be no more than 2,500 words. Because this is your first clientreport for WFTT your line manager has given you additional detail re the structure andcontent that she expects to seeBy completing this assessment, you would be able to: LO1: Critically evaluate the use of data in solving business problems, presentinglogical arguments based on evidence LO2: Explore how data analytics can be used within a business context LO3: Critically appraise the presentation of data within a business environment LO4: Critically evaluate different business analytical techniques as part of planning adata analytics initiativeHere the information needed for your report.a) Context. Summarise the key changes and trends that are leading to the increasedimportance of data analysis in companies such as Bangles, and how data analytics can addvalue400 words 10 marksb) Plan. Summarise and justify the analytical approach that you will take using businessanalytics to answer the business question350 words 10 marksc) Analysis i.ii.Data. Outline any steps you have taken to clean the dataAnalysis. Apply relevant analytical techniques that will support answering thebusiness question. Summarise your analysis in insightful tables and charts andinclude an appropriate management commentary that highlights the key points that can be drawn from your analysis650 words 35 marksd) Conclusion and next stepsi. Concisely summarise your conclusions and recommendations in respect of thebusiness question. This should include how the analysis could be improved (forexample through using additional data) and highlight any concerns you have rethe analysisii. Next steps – critically evaluate the use Bangles could make of advancedtechniques such as econometric analysis in further analysing the effectiveness ofthe UK marketing campaign1,100 words 30 markse) Board Summaryi. Bangles would like a 5 slide summary that they can use internally and present tothe Board. This should cover all of the key points in the reportCreate and then cut and paste 5 Microsoft Powerpoint slides into yourdocument that summarises your written report10 marksf) Additional marks are available for the professionalism of your report (for example writingstyle, quality of your presentation) and the use of appropriate research5 marksMapping Assessment Task towards module Learning Outcome Learning OutcomeTested in which summative area of the assessmentLO 1: Critically evaluate the use of data insolving business problems, presentinglogical arguments based on evidence2.3c – Data cleaning, Analysis2.3d – Conclusion & Next StepsLO 2: Explore how data analytics can beused within a business context2.3a – Context2.3d – Conclusion & Next StepsLO 3: Critically appraise the presentation ofdata within a business environment2.3c – Data cleaning, Analysis2.3e – Board SummaryLO4; Critically evaluate different businessanalytical techniques as part of planning adata analytics initiative2.3d – Conclusion & Next Steps2.3b – Planned approach for analytics 3. Marking GuideThe assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric: Assignment taskDistinction (70-100%)Merit (60-69%)Pass (50-59%)Fail (0-49%)2.3 aContext – key changes and trendsand how data analytics can addvalue (LO2)5 trends 5 marks5 ways data analytics can add value5 marks10 marksGuidelines: Points related to changes and trends could include for example better software, storage, technical capability, increased commercial focus, data literacyimproving in general and in business functions. Points related to data analytics could include for example evidence-based decisions, faster decision making, better understanding of customer andmarket dynamics. This is an area where some evidence of research is expected.Outstanding knowledge andunderstanding of changes and trendsand excellent critical evaluationidentifying the benefits andchallenges of data analytics.Good knowledge and understandingof changes and trends and goodcritical evaluation identifying thebenefits and challenges of dataanalytics.Satisfactory knowledge andunderstanding of changes and trendsand some critical evaluationidentifying the benefits andchallenges of data analytics.Weak knowledge and understandingof changes and trends and no criticalevaluation identifying the benefitsand challenges of data analytics. 2.3 bPlanned approach for analytics(LO4)Mention to analytic framework 2marksJustification of the selected analyticframework 8 marks10 marksGuidelines: Student is presenting an analytical approach that can be used to reply to the question (Did the marketing campaign have a positive impact on salesperformance in the UK?). Examples of data analytic framework: Data Analytics Utility Lifecycle or PPDAC or any other relevant frameworks Student justify her/his choice, for example by presenting benefits or challenges of the chosen analytical frameworkExcellent presentation to anyanalytical framework or approachthat can be used to answer thebusiness question. Excellentjustification of why this analyticalframework or approach can beeffective in answering the businessquestionGood presentation to any analyticalframework or approach that can beused to answer the businessquestion. Good justification of whythis analytical framework orapproach can be effective inanswering the business questionBasic presentation to any analyticalframework or approach that can beused to answer the businessquestion. Basic justification of whythis analytical framework orapproach can be effective inanswering the business questionNo mention to any analyticalframework or approach that can beused to answer the businessquestion. No justification of why thisanalytical framework or approachcan be effective in answering thebusiness question2.3 ciData cleaning (LO1, LO3)4 marksGuidelines: Student explain which steps could been taken to clean the data. For example:o how errors can be foundo how those errors could be fixed Student should identify some specific errors in the databaseExcellent identification ofappropriate errors and explanationhow they can be fixed. Studentidentify some relevant errors in thedatabase and give specificrecommendation on how to solvethemGood identification of appropriateerrors and good explanation howthey can be fixed. Student identifiessome errors and giverecommendation on how to solvethemBasic identification of appropriateerrors and basic explanation howthey can be fixed. Student identifysome errors.Weak identification of appropriateerrors and weak explanation howthey can be fixed. 2.3 cii Analysis. Summarise inappropriate tables and charts withmanagement commentary(LO1, LO3)2 Summary tables 10 marks6 Charts 12 marksCommentary to tables and charts 9marks31 marksGuidelines: Tables and charts summarise key information obtained by the data analysis (e.g., data about the markets, categories, sales and volumes) Key commentaries should briefly describe what can be seen in tables and chartsExcellent use of tables and charts topresent the outcome of the dataanalysis run to reply to the businessquestion.Commentary to tables or charts isdetailed.Good use of tables and charts topresent the outcome of the dataanalysis run to reply to the businessquestion.Commentary to tables or charts isgood.Satisfactory use of tables and chartsto present the outcome of the dataanalysis run to reply to the businessquestion.Commentary to tables or charts isbasic.Weak use of tables and charts topresent the outcome of the dataanalysis run to reply to the businessquestion.Commentary to tables or charts isweak.2.3di Conclusions (LO1, LO2, LO4)Summary 10 marksImprovements and concerns 12marks22 marksGuidelines: Student highlights the key insights of the report and reply to the business question “Did the marketing campaign have a positive impact on salesperformance in the UK?” Student gives recommendations on how the analysis can be improved (e.g., collect additional data) Student highlights criticalities or concerns about how the analysis is currently done (e.g., not enough data available for a proper analysis)Excellent summary of key insightsand satisfactory answer to thebusiness question. Excellentdiscussion of how the analysis can beimproved and excellent presentationof concerns about how the analysisis done.Good summary of key insights andgood answer to the businessquestion. Good discussion of howthe analysis can be improved andgood presentation of concerns abouthow the analysis is done.Basic summary of key insights andsatisfactory answer to the businessquestion. Basic discussion of howthe analysis can be improved andbasic presentation of concerns abouthow the analysis is done.Weak summary of key insights of thereport. Weak discussion of how theanalysis can be improved and weakpresentation of concerns about howthe analysis can be done 2.3dii Next steps – the use ofadvanced techniques (LO1, LO2,LO4)Advantages (4 marks)Disadvantages (4 marks)8 marksGuidelines: Student is presenting advanced techniques that can be used for assessment the effectiveness of UK marketing campaigns (e.g., econometric analysis) Students critically evaluate the recommended advanced techniques by presenting advantages and disadvantages.Excellent explanation of advancedtechniques that Bangles can use toassess the effectiveness of UKmarketing campaigns and a detaileddiscussion of their advantages anddisadvantages.Good explanation of advancedtechniques that Bangles can use toassess the effectiveness of UKmarketing campaigns and a goodpresentation of their advantages anddisadvantages.Basic explanation of advancedtechniques that Bangles can use toassess the effectiveness of UKmarketing campaigns and somebasic presentation of theiradvantages and disadvantages.Weak or no explanation of advancedtechniques that Bangles can use toassess the effectiveness of UKmarketing campaigns2.3 e Board summary (LO3)10 marksGuidelines: Students are summarizing the key points of the report in a 5 slides Power Point slide deck Blend Charts and infographics into your presentation to make it visually strongA Power Point presentation with anexcellent overview of the key pointspresented in the reportA Power Point presentation with agood overview of the key pointspresented in the report (6 marks)A Power Point presentation with abasic overview of the key pointspresented in the reportNo slides presented or slides do notcover any of the basic pointspresented in the report2.3 f Professionalism and research5 marksGuidelines: Relevant research Professionally presented report and slides (e.g., spelling and grammar correct, tables and figures labelled, consistent formatting) Sources are properly cited in the text and in the list of references following the Harvard styleFor a distinction the report will use aconsistent approach to headings,tables and graphs. Sources will becorrectly cited and there will be acomplete set of references in thecorrect format and in alphabeticalorder. There is evidence of extensiveindependent reading and research.Formatting and presentation isprofessional throughout.Referencing has few if any errors.The report is reasonably wellpresented but could be improved bygreater attention to detail. There isevidence of wider reading andresearch.There is a limited number ofreferences, but the correct format isused, albeit with some errors. Theremay be some errors in formattingand presentation, but the report isreasonably professional inappearance.Weak research with inappropriatereferences.No professional appearance ofreport and slides

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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