MKT2013 Digital Marketing and Branding- target audience


Assignment task:

Students are required to use the same product and select one of the target segment markets used in Assignment 2. You need to develop a digital marketing campaign that is aligned with the one specific target market. The development of a digital marketing campaign consists of: developing a brand story; suggesting traffic building tools; and, suggesting one or more digital marketing platforms for use in your digital marketing campaign. The main aim of this campaign is to motivate consumers to read the brand story and to pass it on to their friends and family.
Assessment objectives
Upon successful completion of this assignment, you should be able to:
1. an understanding of how digital technology have impacted the development of marketing strategies, tools and analytics
2. the ability to communicate clearly and concisely in presenting relevant knowledge, ideas, and judgments to a target audience 

3. initiative, critical thinking, and creativity and digital literacy applied to relevant marketing and branding principles and tactics

4. the ability to synthesis digital marketing and branding knowledge, concepts, theories and principles within this context to make considered judgments

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