MBA600 Competitive Advantage Video Project- variety of information sources


Individually, you are required to record a 10-minute video, in which you must briefly describe an organisation, analyse its environment, and then identify and analyse its competitive advantage. Please note that you will be required to use the same organisation in the second assessment.

Assessment Description.

In this individual assessment, students will be given an opportunity to focus all their previous MBA learning (both theory and practice) to describe and analyse a successful real-world organisation concerning its development of a sustainable competitive advantage. You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation. You are also encouraged to explore and utilise webinar technologies features and include a wide range of multimedia and/or interactive content that is appropriate for a presentation to an executive.

You are required to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your video.  

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