Airbnb different from other service organisations | My Assignment Tutor

Questions 1 What makes Airbnb different from other service organisations in the travel accommodation sector? 2 Using examples, explain what features of Airbnb’s service fulfil the five dimensions of service quality. How do the features contribute to creating and maintaining long-term customer relationships? 3 How does Airbnb overcome issues that can emerge, given the unique characteristics of services (tangibility, inseparability, heterogeneity and perishability)? Provide examples. 4 What current and potential future challenges does Airbnb face as a service that centres on the emerging sharing economy? 5 Describe some innovative solutions and/or strategies that service organisations using P2P sharing business models can implement by understanding the extended services marketing mix.

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