HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 1 of 7Task SummaryThis task will present a set of data of revenue-related content. Students will be required to analyseand evaluate the content, and offer recommendations. The data set might cover any topic areascovered in the lectures and tutorials of the previous weeks and any readings given in the previoustopics. Students will be required to write a 1,500-word report in Week 8.ContextRevenue Management takes its roots in understanding, analysing and evaluating data to makedecisions. The RM scenario evaluations is an assignment which will allow students a hands-onexperience with RM data. It will help you to understand what RM is, what its main functions are andhow these are used in hotels today. With this knowledge in hand, you will become more versed inthis interdepartmental topic and be able to see its application in any hotel department. You mustdemonstrate strong research skills, as well as critical thinking and analysis. ASSESSMENT 2 BRIEFSubject Code and TitleHFR603 Hotel Finance and RevenueAssessmentRevenue Management Scenario EvaluationIndividual/GroupIndividualLength1,500 words (+/- 10%)Learning OutcomesThe Subject Learning Outcomes demonstrated by successfulcompletion of the task below include:a) Generate, analyse and critically evaluate financialinformation for improved business decision-making.b) Compose recommendations to achieve revenuemanagement targets.c) Critically evaluate the operational requirements of revenuemanagement.SubmissionDue by 11:55 PM AEST/AEDT/ACST/ACDT Sunday (Week 8)Weighting30%Total Marks100 marks HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 2 of 7Task InstructionsPlease refer to the data set handout provided to prepare your Revenue Management ScenarioEvaluation.When analysing and evaluating the data set, ensure to show how the data is positive, negative orwith no impact to the scenario hotel.You must also provide recommendations for the scenario hotel on how to improve the data setprovided, into generating further revenues. Refer to your handout to know how manyrecommendations are necessary and for which aspects of the data set.The recommended structure of the report is as follow:• Introduction – introduce the context, key problem identified and report plan.• Analysis – describe and explain the data set and its main positive/negative issues.• Evaluation – defend your own perspective on the scenario hotel’s performance.• Recommendations – use the SMART acronym to ensure actionable recommendations.• Conclusion – summarise the scenario, key problem identified and key recommendation.• References• Appendices – to show calculations.ReferencingYou must refer to a minimum of 8 academic articles, plus others as required, in order to showcompetency in the assessment. Blogs and other unverifiable sources will not count as references. Itis essential that you use appropriate APA style for citing and referencing research. Please see moreinformation on referencing here in the Academic Writing Guide found via the Academic Skillswebsite.Submission Instructions1. Typed and formatted following the Assessment Structure Style Guide and uploaded toBlackBoard on the due date.2. To be submitted in electronic form as a word-processed file to BlackBoard.PDF-PROCESSED FILES WILL INCUR AN AUTOMATIC FAIL WITH A ZERO GRADE.3. All referencing must be in accordance with the Academic Writing Guide: APA 7th Edition onSharePoint.4. A TUA cover sheet to be attached to your paper (Individual cover sheet).5. The total word count, excluding references and appendices, must be within 10% (+/-) of theassessment word count.HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 3 of 7Academic IntegrityAll students are responsible for ensuring that all work submitted is their own and is appropriatelyreferenced and academically written according the Academic Writing Guide. Students also need tohave read and be aware of Torrens University Australia Academic Integrity Policy and Procedure andsubsequent penalties for academic misconduct. These are viewable online.Students also must keep a copy of all submitted material and any assessment drafts.HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 4 of 7Assessment Rubric AssessmentAttributesFail(Yet to achieveminimum standard)0-49%Pass(Functional)50-64%Credit(Proficient)65-74%Distinction(Advanced)75-84%High Distinction(Exceptional)85-100%Calculation (accuracy &level of completion)Percentage for thiscriterion = 10%Less than 50% ofcalculations aresuccessfully completed.Calculations stepsrequired in questions areinadequate and unclear.50% of calculations aresuccessfully completed.Calculation steps required inquestions are adequate, butnot entirely clear.65-75% of calculations aresuccessfully completed.Calculation steps requiredin questions are clear.75 – 84% of calculations aresuccessfully completed.Calculation steps requiredin questions demonstrate aclear knowledge offormulae.85-100% of calculations aresuccessfully completed.Calculation steps requiredin questions demonstrate aclear and thoroughknowledge of formulae androunding.Analysis and applicationwith synthesis of newknowledgePercentage for thiscriterion = 25%Limited synthesis andanalysis.Limited application/recommendations basedupon analysis.Demonstrated analysis andsynthesis of new knowledgewith application.Shows the ability to interpretrelevant information andliterature.Well-developed analysisand synthesis withapplication ofrecommendations linked toanalysis/synthesis.Thoroughly developed andcreative analysis andsynthesis with applicationof pretested models and /or independentlydeveloped models andjustified recommendationslinked to analysis/synthesis.Highly sophisticated andcreative analysis, synthesisof new with existingknowledge.Strong application by wayof pretested models and /or independentlydeveloped models.Recommendations areclearly justified based onthe analysis/synthesis.Applying knowledge to newsituations/other cases. HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 5 of 7 Evaluation (defence ofown perspective onpositive/negativeperformance ofbusiness)Percentage for thiscriterion = 25%Minimal to no evaluationof RM scenario.Limited understanding ofkey concepts required tosupport the case study.Confuses logic andemotion. Informationtaken from reliablesources but without acoherent analysis orsynthesis.Viewpoints of experts aretaken as fact with littlequestioning.Limited synthesis andevaluation of RM scenario.Some use of RM conceptsand illustrations.Resembles a recall orsummary of key ideas.Often conflates/confusesassertion of personal opinionwith informationsubstantiated by evidencefrom the research/coursematerials.Analysis and evaluation donot reflect expert judgement,intellectual independence,rigour and adaptability.Can synthesise andevaluate RM scenario usingRM concepts andillustrations, though oftennot related to the topic athand.Supports personal opinionand informationsubstantiated by evidencefrom the research/coursematerials.Demonstrates a capacity toexplain and apply relevantconcepts.Identifies logical flaws.Questions viewpoints ofexperts.Can synthesise and defendown position of the RMscenario, using RMconcepts and illustrations,often related to the topic athand.Discriminates betweenassertion of personalopinion and informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Well demonstrated capacityto explain and applyrelevant concepts.Viewpoint of experts aresubject to questioning.Analysis and evaluationreflect growing judgement,intellectual independence,rigour and adaptability.Can analyse, synthesise anddefend own position on RMscenario, using RMconcepts and illustrationsrelevant to the topic.Systematically and criticallydiscriminates betweenassertion of personalopinion and informationsubstantiated by robustevidence from theresearch/course materialsand extended reading.Information is taken fromsources with a high level ofinterpretation/evaluationto develop acomprehensive criticalanalysis or synthesis.Identifies gaps inknowledge.Exhibits intellectualindependence, rigour, goodjudgement andadaptability. HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 6 of 7 Recommendations(application of RMconcepts)Percentage for thiscriterion = 30%No recommendations,unfeasible or non-viablerecommendations, orundevelopedrecommendations.Recommendations are underdeveloped and show limitedapplication of the dataanalysis.Recommendations arelinked to the data analysis,but could be developed inmore depth.Justified recommendationslinked to analysis.Recommendations areclearly justified based onthe analysis. Applyingknowledge to newsituations/other cases.EffectiveCommunication(Written)Percentage for thiscriterion = 10%Presents information.Specialised language andterminology is rarely orinaccurately employed.Meaning is repeatedlyobscured by errors in thecommunication of ideas,including errors instructure, sequence,spelling, grammar,punctuation and/or theacknowledgment ofsources.Demonstratesinconsistent use of goodquality, credible andrelevant resources tosupport and developideas.Referencing is omitted ordoes not resemble APA.Communicates in a readablemanner that largely adheresto the given format.Generally employs specialisedlanguage and terminologywith accuracy.Meaning is sometimesdifficult to follow.Information, arguments andevidence are structured andsequenced in a way that isnot always clear and logical.Some errors are evident inspelling, grammar and/orpunctuation.Demonstrates use of credibleand relevant resources tosupport and develop ideas,but these are not alwaysexplicit or well developed.Communicates in acoherent and readablemanner that adheres to thegiven format.Accurately employsspecialised language andterminology.Meaning is easy to follow.Information, arguments andevidence are structured andsequenced in a way that isclear and logical.Occasional minor errorspresent in spelling,grammar and/orpunctuation.Demonstrates use ofcredible resources tosupport and develop ideas.Referencing resembles APA,with occasional errors.Communicates coherentlyand concisely in a mannerthat adheres to the givenformat.Accurately employs a widerange of specialisedlanguage and terminology.Engages audience interest.Information, arguments andevidence are structured andsequenced in a way that is,clear and persuasive.Spelling, grammar andpunctuation are free fromerrors.Demonstrates use of goodquality, credible andrelevant resources tosupport and developarguments and statements.Communicates eloquently.Expresses meaningcoherently, concisely andcreatively within the givenformat.Discerningly selects andprecisely employs a widerange of specialisedlanguage and terminology.Engages and sustainsaudience’s interest.Information, argumentsand evidence are insightful,persuasive and expertlypresented.Spelling, grammar andpunctuation are free fromerrors.Demonstrates use of highquality, credible andrelevant resources tosupport and develop HFR603_Assessment_2_Brief_RM Scenario Evaluation_Due Week 8 Page 7 of 7 Referencing resembles APA,with frequent or repeatederrors.APA referencing is freefrom errors.arguments and positionstatements.APA referencing is freefrom errors. The following Subject Learning Outcomes are addressed in this assessmentSLO a)Generate, analyse and critically evaluate financial information for improved business decision-making.SLO b)Compose recommendations to achieve revenue management targets.SLO c)Critically evaluate the operational requirements of revenue management.
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