This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research report.
This assessment builds upon your Literature Review in that you should now be aware of what additional data is needed to lead you to the answer to your research question (RQ). Rather than search for additional secondary data, this methodology report requires you to specify what primary data you would plan to collect and analyse.
In this assessment you will document what you have decided is the most appropriate methodology, including whether qualitative or quantitative methods. If you choose a quantitative approach, you will state your hypothesis, how you intend to verify it, what data you need, how it can be collected and analysed. If you choose a qualitative approach, you will decide which method is appropriate, how you would design the questionnaire and state how you would collate and interpret your data.
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