You are a marketing consultant and you have been approached by the Head of Marketing of the company you examined in Assignment 1, as the organisation is looking to expand its global activities.
You have been asked to prepare a proposal to market a new product/service (of your choice and must not currently exist within the company’s products) into a new international market (of your choice).
You can use the same product or service that you recommended in Assignment 1 Part (d) (New venture proposal). Your report should provide the necessary information to decide whether or not to proceed with the product/service launch
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