BUS3DIG Digital Business-e-commerce website

Task:

Question 1

This question relates to the material analysed during week 3. What are the key characteristics of a SMART objective?

Question 2

This question relates to the session of week 5. The graph 1 reported below shows some metrics from Google Analytics to analyse acquisition of users, their behaviour and E-Commerce conversion rate for an e-commerce website. Compare the efficiency of the following channels generating visits on the website: organic search and referral. (You must compare the efficiency in terms of acquisition of users and conversion rate)

Question 3

This question relates to the session of week 5. Define the bounce rate. How can you improve the bounce rate? 

Question 4

This question relates to the session of week 6. OECD defines smart products as product that contain code and can interconnect, e.g. through the Internet. The introduction smart products generates new risks in the economy. Click on the reference below and read the OECD paper. Explain: why are smart products vulnerable? OECD, Smart policies for smart products A policy maker’s guide to enhancing the digital security of
products, February 2021

Question 5

This question relates to the session of week 6. Digital technologies offer new opportunities for inclusion at the workplace. Click on the reference below to read the article written by E. Walkowiak. Explain one mechanism by which digital technologies may improve inclusion of neurodiverse
workers at the workplace 

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