Demographic questions – My Assignment Tutor

Demographic questions 1. What is your gender? MaleFemale 2. What age do you belong? 20-2525-3030-3535-40 Dependant Variable 1. Positive reviews of resorts on social media generates influence on my purchase decision Strongly AgreeAgreeNeutralDisagreeStrongly disagree 2. Seeing positive content engagement regarding resorts has a positive impact on my purchasing decision. Strongly agreeAgreeNeutralDisagreeStrongly disagree 3. Resorts with more returning customers can easily influence my intention to purchase their product? Strongly agreeAgreeNeutralDisagreeStrongly disagree 4. Lowering cost of services and products helps in generating my purchase intention? Strongly agreeAgreeNeutralDisagreeStrongly disagree 5. Social media reviews plays a significant role on influencing my purchase decision for resort holidays Strongly agreeAgreeNeutralDisagreeStrongly disagree IV – Impact of social media review 1. Positive reviews of resorts on Social Media increases resort value among customers Strongly agreeAgreeNeutralDisagreeStrongly disagree 2. Positive social media reviews helps in my purchase decision for resort holidays. Strongly agreeAgreeNeutralDisagreeStrongly disagree 3. Positive social media review helps in influencing my purchase decision Strongly agreeAgreeNeutralDisagreeStrongly disagree 4. The more negative reviews a resort’s social media page has, the less likely I will intend to spend my money at their resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 5. Good reviews on social media positively impacts brand image and increases my loyalty towards the resort. Strongly agreeAgreeNeutralDisagreeStrongly disagree IV – 2 Content engagement: 1. As a customer, I enjoy good quality content that I can engage with so I can make an informed purchase decision. Strongly agreeAgreeNeutralDisagreeStrongly disagree 2. High content engagement on different Social Media platforms helps to attract a variety of customers? Strongly agreeAgreeNeutralDisagreeStrongly disagree 3. Creative and innovative content on Social Media platforms attracts me and generates interest Strongly agreeAgreeNeutralDisagreeStrongly disagree 4. Content engagement helps in enhancing my loyalty towards a resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 5. Resorts with low content engagement on social media platforms makes me not want to purchase a holiday with said resort. Strongly agreeAgreeNeutralDisagreeStrongly disagree IV – Brand loyalty: 1. Strong brand loyalty generates good customer retention in the resort industry which is competitive Strongly agreeAgreeNeutralDisagreeStrongly disagree 2. Good service and product quality enhances my loyalty towards the resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 3. Increasing brand loyalty will directly result in my purchasing decision for a resort holiday Strongly agreeAgreeNeutralDisagreeStrongly disagree 4. Brand loyalty is a decisive factor for me in making a purchase decision when it comes to a resort holiday Strongly agreeAgreeNeutralDisagreeStrongly disagree 5. My brand loyalty preference depends on high quality products and services that also provides good customer service Strongly agreeAgreeNeutralDisagreeStrongly disagree IV – Cost-effectiveness: 1. Social media marketing has made if more cost effective for me to purchase a holiday at a resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 2. Lower cost of services results in lower prices and this makes it more attractive for me to purchase a holiday at a resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 3. Social media allows businesses to reduce their cost, this results in customers enjoying a reduced price when purchasing a holiday at a resort Strongly agreeAgreeNeutralDisagreeStrongly disagree 4. Low cost of service offered by resorts helps to get good response from the customers in market? Strongly agreeAgreeNeutralDisagreeStrongly disagree 5. High levels of competition results in resorts offering competitive rates thus allowing me to book an affordable holiday. Strongly agreeAgreeNeutralDisagreeStrongly disagree Chapter 3

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