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BSBMKG508 Plan Direct Marketing
Task:
Using your case study from T1301 undertake the following (you may wish to consider using the templates provided below)
T1302.1 Analyse market trends to identify and select direct marketing opportunities. Consider any changes to the trends that may be visible also. (see section 1.2 and 2.0 of plan template)
T1302.2 By comparing advantages and disadvantages of direct marketing activities, select the most appropriate ensuring you clearly match the direct marketing activity to business objectives. (see section 4.1.2 of plan template)
Task 1303 – Produce direct marketing plan
Using your case study from T1301 undertake the following (you may wish to consider using the templates provided below):
T1303.1 Document direct marketing objectives and purpose .(see section 1.1 of plan template)
T1303.2 Select methods to report and measure effectiveness of direct marketing activities. (see section 4.3.2 of plan template)
T1303.3 Assign responsibilities to team members for data capture and reporting. (see section 4.3.3 of plan template)
Task – 1304 Written Question (Please remember to write a minimum of 6-8 sentences for each)
Using your case study from T1301 research and answer or explain the following:
T1304.1 Explain how both existing and emerging economic trends and practices will or can have an effect on your direct marketing plan.
T1304.2 Explain how both existing and emerging social trends and practices will or can have an effect on your direct marketing plan.
T1304.3 Explain how both existing and emerging industry trends and practices will or can have an effect on your direct marketing plan.
T1304.4 Explain how both existing and emerging media directions trends and practices will or can have an effect on your direct marketing plan.
T1304.5 Outline key aspects of relevant legislation, codes of practice and national standards affecting your marketing operations and how it affects it.
T1304.6 Outline the organisational policies and procedures on direct marketing.
BSBMKG508 Plan Direct Marketing
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