BBA 104 Business Communication- Digital Media And Communications

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BBA 104 Business Communication

Task

Instruction: 

1. In a chapter review, your essay is critiquing the work done by the author(s). Tell me if you think this body of work would be helpful, as example to you for further academic study or others studying business communication.

2. You could include an introduction to summarize the topic of the chapter and tell me how it relates to this course ( Business Communication course).  Also state the authors’ primary point/conclusions in the chapter. 

3. Main points:  Explain three or four major points and tell how the authors support each point – what evidence, sources, etc.  You can write separate paragraphs for each main point but remember basically the review is still another type of essay.

4. Your Personal Evaluation:  What was most interesting?  What did you learn? Was the chapter well written?  What did the chapter not cover and perhaps should have included?  Is it relevant in today’s world – etc.  You may have your own ideas!

5. Conclusion:  Did the authors accomplish their goal?  Would you recommend this Chapter?

Important: 

  • Be sure to cite in the review using APA format which means you include the page number in parentheses, e.g. (Thill, p. 36) in the body of your paper/essay.
  • Do not include more than 4 quotes from the textbook chapter.
  • Must cite two outside sources in the review (either support or contrast the chapter but be sure to also provide your own thoughts) and include 1 source from CBU source.

Explanation: 

This is the review chapter essay. I have attached “Communication for Business Professional Textbook” file below, so you need to read the whole Chapter 12 then you can know what the chapter 12 is about before writing a review about this chapter. 

In the “Assignment3” file, there is an instruction part with requirements that you need to follow. In this essay, you need to tell that if this body of work would be helpful to yourself for further academic study or any studying business communication courses. You need to have an introduction which summarize the topic of the chapter and tell if this relate to the course (Business Communication), and also a conclusion page. In the body paragraph, you need to explain 3 – 4 main points and show how the author supports each point (evidences, sources). So, it means you will need 3 – 4 separate paragraphs in the body. Also, you will need to include personal evaluation paragraph after 3- 4 main points paragraphs. Moreover, you will need to and must include one source from CBU source which I had found and put it in “CBU Sources” part under the “Important” part (either use one of them, do not need to be both), and also need to find 2 or more outside sources for this essay and include it into the essay. 

The essay needs to be 4 full long pages which including introduction, 3-4 main points in the body paragraph, personal evaluation paragraph and a conclusion.   

BBA 104 Business Communication

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