BSBMKG605 Evaluate International Marketing Opportunities: Business Management

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BSBMKG605 Evaluate International Marketing Opportunities

Questions:

ASSESSMENT 1- THEORY: SHORT ANSWER QUESTIONS

This competency requires you to demonstrate that you can apply theoretical knowledge to evaluate the international environment, identify market factors and risks, and assess the viability of international marketing opportunities.

If you require more space, you may use your own paper placing your name and group identifier at the top and the question number beside your answer.

Q.1 Identify  and  explain  key  provisions  of  relevant  legislation  and  codes  of practice affecting aspects of marketing operations

Q.2 Explain the role of the Organization for Economic Co-operation and Development (OECD).

ASSESSMENT 2- PRACTICAL:  REVIEW THE GLOBAL MARKET ENVIRONMENT 

This Task requires you to review the global market environment.

To  do  this  you  must  either  use  the  simulated  business  Bounce  Fitness  Smart Weights Export Marketing Plan or a similar initiative in your business.

Ensure that you gain the approval of your Assessor before commencing.

To enable  you to do this, using  the  country  or  countries  to which  you  wish  to export, address the following points.

2a    Assess  international  trade  patterns  with  the  country  or  countries  you have chosen and identify their likely importance for Bounce Fitness or the business you have chosen to use. You must relate these to economic, social and industry directions, trends, practices and techniques.

2b    Research international business and electronic commerce market factors with the country you have chosen and assess opportunities to enter shape or influence the market in terms of their likely contribution to Bounce Fitness or the business you have chosen to use.

2c    Identify  if  the  country  you  have  chosen  is  operating  under  free  trade  or protectionist arrangements and estimate likely ease of entering and trading successfully explaining why your believe this to be true.

2d    Identify the international trade policies and agreements with the country you have chosen and estimate their likely impact on the plans of Bounce Fitness or the business you have chosen to use to export there

BSBMKG605 Evaluate International Marketing Opportunities

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