BUS 849 Strategic Management-mission statement

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BUS 849 Strategic Management

Task:

Instructions:

For the purpose of this assignment, you have to select an organization (can be your organization), analyse their strategic situation and based on the analysis, come up with a strategic presentation. Your presentation is to be made to the board of directors where you should:

1. Select an organization of your choice; now carry out an internal situational analysis of the organization. The situational analysis should be carried out with the help of McKinsey 7s Framework.

2. Explain what is meant by strategy and strategic management, and convince the board why is it important to have a clear strategic direction for the organization.

3. Give a detailed outlook of your current strategy and identify risks that can push your strategy beyond what you are expecting and carve out a future emergent strategy based on the influencing factors in the market place of your selected organization.

4. Come up with a practical strategy in the given strategic situation of the selected organization, explain and justify the strategy from the perspective of the five P’s of Strategy.

Following your presentation, you should now prepare a new strategic plan:

1. Carry out a detailed situational analysis of the selected organization. An extensive situational analysis should be carried out with the help of following tools and models.

1. SWOT Analysis

2. Porter’s Five Force Analysis

2. After the situational analysis, you are now focused on developing a new strategic direction for the organization. Now critically analyse the already Vision, Mission statement and offer a new vision and mission based on which you will construct a new vision and mission statement. 

3. Analyse the organization’s goals and values to see if they are aligned with your new Vision and mission and justify the alignment. If there is no alignment found, outline new goals and values for your selected organization.

4. Critically evaluate the relationship between the organisation’s corporate, business and operational strategies. And recognize your chosen organization’s core competitive advantage. Explain how that core advantage can be turned to a competitive advantage that will serve as a base for your strategic formulation.

5. Critically apply Porter’s Generic competitive strategies model to evaluate your organizations strategic standing. Select and justify one of the generic strategies for your organization.

BUS 849 Strategic Management

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