BUSM4742 Design Thinking for Business- Investigate the Topic of Design

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BUSM4742 Design Thinking for Business

Task

Reflective paper This assessment takes the form of a reflective paper. The reflective paper requires you to investigate the topic of design thinking: to collect, and evaluate evidence, and to establish a position on the topic, as guided by the following questions. In 2,500 words or less, you are to address:

1. What is Design Thinking?

2. What are the benefits of Design Thinking?

3. What are the criticisms of Design Thinking?

4. In which context(s) might application of Design Thinking be useful?

This reflective paper calls for significant study of relevant literature or previously published material and asks you to contextualise your findings with regard to the application of Design Thinking.

The purpose of the assessment is for you to engage deeply with Design Thinking early on in the semester and begin to formulate an informed opinion about its usage and value to managers.

Learning Outcomes

This assessment is aligned with:

1. Analyse and discuss the significance of design thinking, and its manifestations and implications across organisational contexts.

Assessment details

You are expected to draw upon written material, however your reflection in this instance should be a synthesis of sources (i.e. one source is not enough). You should clearly break up your reflection piece into the following headings, with evidence and argumentation interwoven throughout. Each section below is worth 25% each. Submission file type: Adobe PDF, Microsoft Word, or Microsoft PowerPoint

Assessment Guidelines and Marking:

You are expected to draw upon written material, however your reflection in this instance should be a synthesis of sources (i.e. one source is not enough). You should clearly break up your reflection piece into the following headings, with evidence and argumentation interwoven throughout. Each section below is worth 25% each. Please be mindful of word limit and communicating thoughts and ideas succinctly. A 10% allowance over the word limit is applicable; anything over 10% is liable for penalisation. Word limit applies to main section/body only. Please seek further clarification from an instructor if you are unsure about adherence to word/length limits.

Part 1: What is Design Thinking (weight 25% of total assessment weighting).

Explain what Design Thinking is in your own words. You may draw upon definitions; however, this section should be a synthesis of sources, overlaid with your own view. In explaining the framework of Design Thinking, you are advised to address the different lenses or approaches contained within DT, and its origins (I.e. where/when it originated).

Part 2: Benefits of Design Thinking (weight 25% of total assessment weighting).

Explain the benefits of Design Thinking in your own words. From a managerial perspective, what are the potential benefits/strengths of DT as a framework?

Part 3: Criticisms of Design Thinking (weight 25% of total assessment weighting).

Explain the major criticisms of Design Thinking in your own words. From a managerial perspective, what are the potential criticisms/weaknesses of DT as a framework?

Part 4: Application contexts of Design Thinking (weight 25% of total assessment weighting).

Explain which application contexts may serve to gain the most from the use of Design Thinking (i.e. which industries, or what kinds of projects). You may speak at a general level, or a more granular level, depending on your chosen approach. Please note, if being specific as to the application of certain elements of DT, please be clear about which elements apply to which contexts.

BUSM4742 Design Thinking for Business

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