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MG529 Strategic Marketing
Question:
Working as a group develop a 10 mins group presentation on company audit and resultant strategic marketing objectives.
You can work in groups of up to four people as the maximum and two people as the minimum evidence of individual contribution to the task.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO1 Understand how to analyse an organisation’s current and future internal and external environments.
LO 2 Identify and analyse relevant information to recommend and inform strategic marketing decision making.
Task requirements
A group-based task to prepare a 10-minute presentation of your analysis to audit and outline the strategic marketing objectives set in response to the given case study on VLE.
Market Audit (please back up your analysis with well documented research)
- Market Size and trend data
- Competitors analysis
- Macro & Micro economic forces affecting the organisation (using relevant models)
- Customer analysis
- Stakeholder analysis
Based on the market audit for the organisation identify key strategic marketing objectives for the marketing plan.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above).
This assignment will be marked according to the grading descriptors for level 5 with specific guidance detailed in the assessment criteria grid below.
A group log detailing individual contribution must be maintained and handed in at the final presentation and also uploaded to VLE via Turnitin by 2 pm on 5th May as evidence of individual contribution to the task. Individual grades awarded for the presentation will reflect individual contribution to the task as evidenced by the group log.
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MG529 Strategic Marketing
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