RBP020L071 Global Brand Management- Process in Contemporary Society

$20 Bonus + 25% OFF

$20 Bonus + 25% OFF

Securing Higher Grades Costing Your Pocket?
Book Your Assignment at The Lowest Price
Now!

Students Who Viewed This Also Studied

RBP020L071 Global Brand Management

Task

Learning outcomes assessed within this piece of work as agreed at the programme level meeting

Knowledge:

Develop an in-depth understanding of the global brand management process in contemporary society.

Intellectual/transferrable:

Manage a global brand by recognising specific challenges and understanding how to respond through appropriate conceptual and practical tools.

Summative assessment

The summative assessment for this module consists in an individual business report, a brand audit, on a self-selected brand. You will have to choose a well-known global brand for your assessment. This brand can be of any type (luxury, mass market, online, etc.) and from any product category (food and beverage, consumer electronics, fashion, jewellery, etc.). You must communicate your choice of brand to your seminar tutor and obtain the approval to use the brand you selected by Week 5 of the module. In the brand audit, you are expected to conduct a comprehensive examination of your brand and, based on this analysis, elaborate global managerial recommendations on how to develop your brand in the long-term. Your analysis will be based entirely on information from public secondary sources and/or primary data (if necessary), company websites, as well as your own personal or professional experiences and insights.

The word limit for this assessment is 3,500 words including tables and figures but excluding references.

Your brand audit should include the following sections:

  1. An introduction which presents the global brand you selected and briefly describes the background about this brand including its history, vision/mission, and performance. (About 500 words)
  2. A brand inventory, which includes a critical analysis of the global branding strategy, brand positioning, and brand elements of the global brand you selected. In this analysis you need to consider the country where the brand was originally developed plus at least one additional country where the brand is present. (About 1500 words)
  3. A brand exploratory, which consists of a critical analysis of the consumer-based brand equity of the global brand you selected. In your brand exploratory you need to consider the same countries that you considered in the brand inventory and compare / contrast. (About 1000 words)
  4. Development of globally relevant managerial recommendations on how to develop the brand in the long-term. Based on your previous analysis in the brand inventory and brand exploratory sections, what opportunities can you identify for the brand? (About 500 words)
  5. A bibliography which includes all the references that you used to carry out your brand audit in Harvard format. (Not included in the word count)

RBP020L071 Global Brand Management

Answer in Detail


Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

13 More Pages to Come in This Document. Get access to the complete answer.

Specially designed essay help services have made MyAssignmenthelp.com one of the most prolific proposal essay help providers. We have arrays of expert essay writers who successfully deliver essay help depending on broad ranges of subjects and topics. We provide nursing essay help, MBA essay help, English Essay writing help and law essay help to students from different fields of study. Broad ranges of essay writing services assist us to offer quality contents within a specific time limit.

More RBP020L071 RBP020L071 Global Brand Management : Questions & Answers

HC2022 Marketing Research

Task:
AnalyseShow the nature of something identifying the essential elements and g how they are related.ArguePresent the case for and/or against a particular proposition.CompareIdentify the characteristics/qualities that resemble each other. Look for similarities but also differences.ContrastEmphas …

View Answer

MK7040 Marketing in a Digital Age and Corporate Social Responsibility

Question:
This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module a …

View Answer

Business Management

Just do 15 slides PPT no more( Including cover page and referlist page). this assinment is important are 40%. i give lecuers and my assignment 2, u can look these information. design a 6 month IMC program for Samsung’s redesigned message addressing the recent “exploding battery” cr …

View Answer

MGT308 Travel and Tourism

For this assignment you need toselect an organisation of your choice and answer both questions below.The organisation chosen may be the same as for Assignment 1 or a different one.1.Examine the impact of technology on the marketing mixof the organisation.2.Evaluate the role of digital solutions when …

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the
content removal request.

Choose Our Best Expert to Help You

  • slider

  • slider

expert

expert

student rating
student rating
student rating
student rating
student rating

Leigh Schmidt

PhD in Psychology with specialization in Developmental Psychology

207 – Completed Orders

Hire Me

expert

student rating
student rating
student rating
student rating
student rating

Dayanara Ali

I have acquired my doctorate degree in Criminal Law from the University of Cambridge.

500 – Completed Orders

Hire Me

expert

student rating
student rating
student rating
student rating
student rating

Jane Mac

I am a professor of social science in the University of Southern California.

450 – Completed Orders

Hire Me

Still in Two Minds? The Proof is in Numbers!

33845 Genuine Reviews With a Rating of 4.9/5.

Networking

Case Study: 8 Pages, Deadline:
4 days

Very pleased with the time of delivery as it was delivered two days before time and also the contents of the file looked really good.

flag User ID: 5***59 Australia

HRM

Assignment: 2.6 Pages, Deadline:
3 days

The final draft collaborated with the expert and I was fairly good. I still needed to reword and switch around some stuff, but the paper structure was …

flag User ID: 7***07 United States

Finance

Home Work: 1 Page, Deadline:
13 hours

thank you for fixing my answers and doing it under the 6pm time requested. Deadline was met.

flag User ID: 8***88 Australia

Assignment

Assignment: 8 Pages, Deadline:
12 days

Decent prices, live chat is a life saving and I have received my essay on time.Bonus, the last one had a very small similarity. I would never change i …

flag User ID: 5***94 Nuneaton, Great Britain

Maths

Home Work: 1 Page, Deadline:
5 days

I just want to thank the person who worked on this assignment, and let them know that I appreciate the care and detail they did on this assignment. I …

flag User ID: 4***77 Nuneaton, United States

Assignment

Home Work: 6 Pages, Deadline:
9 days

well written assignment, thank you for the help. it is very helpful and written to top standard

flag User ID: 7***74 Nuneaton, Australia

Management

Essay: 4 Pages, Deadline:
9 days

Good job, I am happy with the amazing services and completed work given that meet the requirement asked. Thank you very much for helping me receive a …

flag User ID: 2***91 Kuala Lumpur, Malaysia

Management

Assignment: 4 Pages, Deadline:
12 days

Good job, I am happy with the amazing services and completed work given. Thank you very much for helping me receive a good mark. Will definitely work …

flag User ID: 2***91 Kuala Lumpur, Malaysia

English

Home Work: 2 Pages, Deadline:
11 hours

I got a good mark and I am happy with the results of the work. I would definitely recommend

flag User ID: 7***20 Kuala Lumpur, Canada

Statistics

Programming: 4 Pages, Deadline:
9 days

Plenty of work, well expanded and explained with graphs and tables. Satisfied with the work done

flag User ID: 8***18 United Kingdom, Great Britain

Operations

Assignment: 3 Pages, Deadline:
5 days

the works are relevant and correct gramma. with proper research as evidence and correct situation and circumstances

flag User ID: 5***21 United Kingdom, Canada

Nursing

Assignment: 0 Pages, Deadline:
5 days

The expert did his/her job well. I will always submit more assignments and recommend friends to the site because I am really impressed with the job. t …

flag User ID: 8***32 United Kingdom, United States

Physics

Programming: 1 Page, Deadline:
5 hours

very good service with excellent turnover time to assist my assignment. Definitely recommend this service

flag User ID: 7***81 Perth, Australia

Chemistry

Home Work: 0 Pages, Deadline:
1 day

GREAT!!! Outstanding performance and very well scored. I received plenty of help and guidance and knowledge.

flag User ID: 8***17 Perth, United States

Programing

Programming: 4 Pages, Deadline:
9 hours

Python assignment was due in under 24hrs, order was delivered in a timely manner with thoroughly completed tasks

flag User ID: 7***52 Perth, Singapore

Finance

Home Work: 2 Pages, Deadline:
5 days

Thank you very much for doing an extraordinary job! The graph was beautiful, and I appreciate you adding the graph and the document was written with c …

flag User ID: 8***35 Saint Louis, United States

Economics

Assignment: 3.2 Pages, Deadline:
6 days

I was very delighted with the work but please your method of payment should be educated and more steps should be taking

flag User ID: 3***17 Saint Louis, Ghana

It Write Up

Programming: 12 Pages, Deadline:
11 days

Good work , Thanks for your fast response , just please next time take care of the citation , because it was wrong.

flag User ID: 2***73 Muscat, Oman

Physics

Home Work: 1 Page, Deadline:
7 days

The expert delivered on time, and even before the due date! Really great results!

flag User ID: 6***06 Atlanta, United States

Physics

Home Work: 1 Page, Deadline:
7 days

Did a really great job again! Multiple assignments have been completely in a true expert fashion.

flag User ID: 6***06 Atlanta, United States

Networking

Case Study: 8 Pages, Deadline:
4 days

Very pleased with the time of delivery as it was delivered two days before time and also the contents of the file looked really good.

flag User ID: 5***59 Australia

HRM

Assignment: 2.6 Pages, Deadline:
3 days

The final draft collaborated with the expert and I was fairly good. I still needed to reword and switch around some stuff, but the paper structure was …

flag User ID: 7***07 United States

Finance

Home Work: 1 Page, Deadline:
13 hours

thank you for fixing my answers and doing it under the 6pm time requested. Deadline was met.

flag User ID: 8***88 Australia

Assignment

Assignment: 8 Pages, Deadline:
12 days

Decent prices, live chat is a life saving and I have received my essay on time.Bonus, the last one had a very small similarity. I would never change i …

flag User ID: 5***94 Nuneaton, Great Britain

Maths

Home Work: 1 Page, Deadline:
5 days

I just want to thank the person who worked on this assignment, and let them know that I appreciate the care and detail they did on this assignment. I …

flag User ID: 4***77 Nuneaton, United States

Assignment

Home Work: 6 Pages, Deadline:
9 days

well written assignment, thank you for the help. it is very helpful and written to top standard

flag User ID: 7***74 Nuneaton, Australia

Management

Essay: 4 Pages, Deadline:
9 days

Good job, I am happy with the amazing services and completed work given that meet the requirement asked. Thank you very much for helping me receive a …

flag User ID: 2***91 Kuala Lumpur, Malaysia

Management

Assignment: 4 Pages, Deadline:
12 days

Good job, I am happy with the amazing services and completed work given. Thank you very much for helping me receive a good mark. Will definitely work …

flag User ID: 2***91 Kuala Lumpur, Malaysia

English

Home Work: 2 Pages, Deadline:
11 hours

I got a good mark and I am happy with the results of the work. I would definitely recommend

flag User ID: 7***20 Kuala Lumpur, Canada

Statistics

Programming: 4 Pages, Deadline:
9 days

Plenty of work, well expanded and explained with graphs and tables. Satisfied with the work done

flag User ID: 8***18 United Kingdom, Great Britain

Operations

Assignment: 3 Pages, Deadline:
5 days

the works are relevant and correct gramma. with proper research as evidence and correct situation and circumstances

flag User ID: 5***21 United Kingdom, Canada

Nursing

Assignment: 0 Pages, Deadline:
5 days

The expert did his/her job well. I will always submit more assignments and recommend friends to the site because I am really impressed with the job. t …

flag User ID: 8***32 United Kingdom, United States

Physics

Programming: 1 Page, Deadline:
5 hours

very good service with excellent turnover time to assist my assignment. Definitely recommend this service

flag User ID: 7***81 Perth, Australia

Chemistry

Home Work: 0 Pages, Deadline:
1 day

GREAT!!! Outstanding performance and very well scored. I received plenty of help and guidance and knowledge.

flag User ID: 8***17 Perth, United States

Programing

Programming: 4 Pages, Deadline:
9 hours

Python assignment was due in under 24hrs, order was delivered in a timely manner with thoroughly completed tasks

flag User ID: 7***52 Perth, Singapore

Finance

Home Work: 2 Pages, Deadline:
5 days

Thank you very much for doing an extraordinary job! The graph was beautiful, and I appreciate you adding the graph and the document was written with c …

flag User ID: 8***35 Saint Louis, United States

Economics

Assignment: 3.2 Pages, Deadline:
6 days

I was very delighted with the work but please your method of payment should be educated and more steps should be taking

flag User ID: 3***17 Saint Louis, Ghana

It Write Up

Programming: 12 Pages, Deadline:
11 days

Good work , Thanks for your fast response , just please next time take care of the citation , because it was wrong.

flag User ID: 2***73 Muscat, Oman

Physics

Home Work: 1 Page, Deadline:
7 days

The expert delivered on time, and even before the due date! Really great results!

flag User ID: 6***06 Atlanta, United States

Physics

Home Work: 1 Page, Deadline:
7 days

Did a really great job again! Multiple assignments have been completely in a true expert fashion.

flag User ID: 6***06 Atlanta, United States

callback request mobile

Have any Query?

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply

Your email address will not be published.