BMG872 Global Strategy Development- Multinational Company

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BMG872 Global Strategy Development and Implementation

Task

This module is assessed by 100% coursework.  Students are required to complete an individual assignment of 3000 words (Excluding reference, table of content, Bibliography)

Individual Assignment – [worth 100% of the module marks]

For this piece of coursework you are required to research a multinational company (of your choice). You are required to analyse the strategic activities and decisions of a multinational company of your choice to establish a subsidiary in an international location. Please note that the MNC must not have a presence established in your target international location and you will be required to demonstrate this as part of your report.

Your assignment should highlight, analyse and critically evaluate the following:

i. Reasons for parent company’s international expansion; (including an evaluation of the company’s historical performance, products/service range, share of the market and competitive position within the industry);

Question I: is about the Company

  • Choose a suitable company
  • You can in theory choose any company – so long as it does not already have operations in the target country.
  • Firm likes physical operations work well eg, Manufactures, retailers, etc.

ii. Possible strategic choices available to the parent company;

iii. Reasons for choice of location for the subsidiary;

Question ii & iii: Tend to be about the Country.

  • In Question ii, you might consider three potential countries for expansion & analyses each
  • In Question iii, you could explain which of three you have chosen, with analysis to justify your decision.
  • iv.Strategic methods of entry and the possible consequences;

Question iv – needs to explore modes of entry

v. The potential organizational and managerial problems for the subsidiary operating in the new international environment;

vi. You should provide strategic advice for the subsidiary to overcome the problems highlighted in v.

Question v and vi go together…

  • In v explain some of the potential issues around organizational structures, culture, human resources etc.
  • In Vi, give your advice on how to deal with the issues.
  • Don’t try to cover two many issues – frewer points, more analysis.

BMG872 Global Strategy Development and Implementation

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